Mercedes-Benz is well into the second generation of its CLS and BMW is only just getting started on its 6 Series GranCoupe?
The question is obvious: what on earth have you Bavarians been waiting for?
Initially, at least, they were waiting to see if Benz’s swoopier E-Class, (which its marketing gurus decided to christen a “coupe” to emphasise the difference between the two otherwise-identical machines) would work. It did.
Not only did it sell in strong volumes, but also it did it with minimal cannibalisation, bringing new, younger, sportier buyers into the traditionally conservative brand. And too many of those new, younger, sportier buyers traded out of BMWs.